Looking for complete coverage of food & drink market demand in North America?
FFT has now been producing its classic annual survey for 19 years, bringing you an unparalleled strategic, dynamic and interactive vision of all products and countries.
Drawing on its dynamic online database, FFT provides a unique, strategic, harmonized and up-to-date panorama of the US$ 1,123 billion human food & drink market covering Canada, Mexico and the USA, and well over 100 products (see also the "Easy Guide" online).
Online access provided to the interactive database
Subscribers are provided with direct access to the interactive online database, enabling users to create customised data, swiftly and easily, e.g. foodservice demand for dressings & condiments in Mexico and the USA.
Country coverage reaches 446 million people in North America
Altogether 3 country markets are covered, including all North American countries (Canada, USA & Mexico):
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Country List |
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| Canada |
Mexico |
USA |
Product coverage includes all human food & drink consumption and expenditure
To give a true strategic coverage, all data refer to total final human consumption, including retail, catering/foodservice and artisanal (own-produced for own sale, e.g. independent bakers), thus excluding industrial consumption and auto-consumption. There are no gaps!
Consequently, all markets can be compared across both countries and product markets.
The 114 single product markets cover 21 broad product groups:
Product List
Please see the full Table of Contents provided online, which contains an exhaustive list of all the product markets covered.
SWOT Analysis: Market Stengths & Weaknesses, Opportunities and Threats
The dynamics of individual markets are highlighted by comparative
size, growth, and per capita consumption & expenditure
Four standard tables are provided for each of the 146 product markets covered (114 single product markets plus 32 product groups and sub-groups), or 584 one-page tables altogether.
Put another way, 3 countries and 146 products are covered, or 438 country & product markets altogether. Given the definition of all human consumption & expenditure above, all data is comparable across all country & product markets.
Data coverage by table includes (see also sample table provided):
| Table 1: |
• Total Market by Volume |
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• Total volume market data 2002, 2006 and 2007 ('000 tons, million litres). |
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• 5-year volume growth 2002-2007 (percent & weight) |
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• Per capita consumption 2002 & 2007, and 5-year growth 2002-2007 |
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• Country rankings by size, growth and per capita consumption |
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| Table 2: |
• Total Market by Value |
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• Total value market data 2002, 2006 and 2007 (US$, Euro available online) |
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• Real 5-year growth and in current value millions 2002-2007 |
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• Per capita expenditure in US$ in 2007 (Euros available online) |
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• Country rankings by size, growth and per capita expenditure |
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| Table 3: |
• Retail and Foodservice Market by Volume |
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• Total volume market data in 2007 ('000 tons, million litres). |
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• Retail and Foodservice per capita consumption in 2007 |
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• Retail and Foodservice shares in total market in 2007 |
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• Foodservice country rankings by size, market share and per capita consumption |
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| Table 4: |
• Retail and Foodservice Market by Value |
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• Total value market data in 2007 (US$, Euro available online) |
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• Retail and Foodservice percent share of total market in 2007 |
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• Retail and Foodservice per capita expenditure in US$ in 2007 (Euros available online) |
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• Foodservice country rankings by size, market share and per capita expenditure. |
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Matching Reports
• Europe (22 countries).
Full Annual Subscription
Complementing and greatly expanding the demand analysis above, FFT's online food & drink database covers over 10,000 companies and 25,000 company market shares and 30,00 major brands. This database is continuously updated, in particular in regard to ongoing merger and acquisition (M&A) activity, usually within 2 weeks of events.
Highly advantageous annual subscriptions for the entire online service are also available (please see the "Easy Guide" online for a complete description of the possibilities.
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