Looking for ways to analyse company performance?
FFT has now been producing its online interactive food & drink markets database for 19 years, providing a unique, strategic, harmonized and up-to-date panorama of the Euros 1,252 billion human food & drink market covering 22 European countries and well over 100 products.
Well over 20,000 company market shares by country and product market are quoted and attributed to some 7500 holding, independent and subsidiary companies.
Mars' takeover of Wrigley adds close to 20% to its sales turnover in Europe
FFT approaches its analysis from the demand side (i.e. not the company side) by establishing the size of both retail and foodservice markets, and attributing market shares to all suppliers in each country and product (i.e. in final retail prices and foodservice buy-in prices).
| Europe: |
Altogether 22 country markets are covered, including all the European Community (EC) members plus non-members Norway and Switzerland (excepting only the 3 Baltic states Slovenia, Malta and Cyprus): |
| |
|
| The chart above illustrates some salient points: |
|
300 country & product market shares have been attributed to Mars across the 22 countries covered in Europe (see below) and in some 30 product markets. |
|
The top 3 product markets already account for over half of Mars turnover and the top 6 for over 75%, leaving a long tail of also ran products. |
|
30 of these market shares are contributed by Wrigley, essentially in chewing gum markets, but also in some cases for other sugar confectionery. |
|
Mars annual sales turnover can hence be estimated at some Euros 13 billion (to repeat, at final retail and foodservice buy-in prices), some Euros 2 billion of which coming from Wrigley. |
The United Kingdom, Germany and France make up
over 60% of Mars' sales in Europe
From a country perspective, the same concentration on just three markets appears. Wrigley being also concentrated in the same 3 markets, Mars country distribution has not been greatly affected by the takeover.
Company Profile Content
|
A table detailing Mars company market shares across all country & product markets in Europe (see Company Report Sample - the table stretches to accommodate all countries and products covered). It includes: |
| |
|
country and product market shares and rankings. |
| |
|
key subsidiaries in all markets. |
| |
|
the table estimates the overall contribution to sales turnover of each product market, presented in descending order. |
| |
|
|
|
A table listing Mars' major brands in Europe by country and product. |
|
A listing of the 300 country and product markets with their total value in 2007 (that can be matched to the market shares quoted elsewhere). |
| |
|
|
| |
|
|
| |
|
|
|
Matching Reports
Over 10,000 companies are quoted in the overall online interactive database, several hundred which are significant international players, followed by more local and/or specialized companies.
For those interested in company analysis, the advantageous online annual corporate subscription to the continuously updated database is to be recommended (see below).
Full Annual Subscription
Complementing and greatly expanding the demand analysis above, FFT's online food & drink database covers over 10,000 companies and 25,000 company market shares and 30,00 major brands. This database is continuously updated, in particular in regard to ongoing merger and acquisition (M&A) activity, usually within 2 weeks of events.... as is the case here with Mars acquisition of Wrigley.
Highly advantageous annual subscriptions for the entire online service are also available (please see the "Easy Guide" online for a complete description of the possibilities.
|
