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FOOD AND DRINK MARKET IN GREECE
"Get Complete Hard Data Coverage of All Food and Drink Markets"
This hard data report covers the entire food and drink market. A uniform product definition is applied to all markets, enabling all individual markets to be compared and assessed (size, growth, per capita consumption and expenditure, competitive environment, etc...).
The uniform product definition applied is:
"Market data refer to: "All products sold for final human consumption", in retail, foodservice and artisanal markets (own-produced for own sale, e.g. bakers), thus excluding industrial and intermediate consumption and auto-consumption.".
The report includes (see also Table of Contents  ):
A detailed 60-page Executive Summary (see Table of Content ) in the form of commented graphs and data tables (see illustrative Executive Synopsis ).
Altogether, 146 country and product markets are covered by this report (see Product List). For each product, a basic 4-page folio covering demand, supply and brands is provided (see Sample Report). Thus the 146 Product Market Folios so provided alone add up to over 600 pages.
A complete alphabetic Company Profiles table is provided, usually covering several hundred holding companies and subsidiaries (see Company List ), together with each holding company's key subsidiaries, market shares and brands by product (see Sample Report ).
"Wide-ranging In-Depth Data Coverage"
146 Products
114 Individual Product Markets plus 32 Product Groups, or 146 Product Markets altogether.
550 Companies:
Altogether 550 holding, independent and subsidiary companies (see company listing, can very slightly with continuous updating).
1675 Company Market Shares:
Altogether 1675 company market shares by product and country (can very slightly with continuous updating).
Mergers and Acquisitions:
Data tables continously updated with online subscription. M&A listings e-mailed regularly and provided free online. Product markets affected are specified.
Own Label
Own Label, Branded, Unbranded and Artisanal (own made for own sale, e.g. independent bakers) market shares by product.
Major Brands
Major brands listed by country, product, holding or independent companies and subsidiaries.
Supporting Annexes:
Several supporting annexes such as exhange rates, population and pet data, etc.
And for Each and Every Product Covered
Retail, Foodservice and Total Demand:
Total and per capita, volume and value, for 2002, 2006 and 2007 Country rankings by market size, by growth, and by per capita consumption and expenditure provided.
Demand Trends:
2002-2007 growth by total product market, and volume and value (both real % growth and by actual volumes and values).
Forecast Growth:
2007-2012 Forecast Real % Growth by Product and Region.
Company Market Shares:
1675 company market shares by product, country and region in July 2008 (continuously updated online), are presented by product market, identifying the market leaders by product market.
Company Profiles & Brands:
All holding companies identified are listed alphabetically with their key subsidiaries by country, detailing the product markets in which the latest market shares have been identified. The overall share in the present market is calculated. The estimated percent contribution of each product to final (retail + foodservice) sales is also provided.
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