“A strategic analysis of company market shares and brands”
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| Know your competition! Company presence (market shares) in individual country/project markets is carefully monitored by FFT on an on-going basis. Taking each individual market presence as a "domino", FFT assembles an overall picture of a company's strengths and weaknesses, whether by product or by country. |
| Identify Mergers and Acquisitions opportunities! In most cases a company's top 5 products, even if it sells 20 or more, represent over 50% of its sales turnover. Absence in selected country markets in these leading products indicates likely expansion ambitions. Conversely, minor activities contributing little to company sales turnover are likely spin-off sectors seeking a buyer. |
| What are that company's major brands? FFT's database currently attributes some 26,000 brands to holding companies by country, product and key local subsidiary, giving you an unrivalled picture of brand presence. |
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Company Profiles can be provided for any selection of countries and products. Even a query of company presence in one country and one product is possible. |
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Company Market Shares and Rankings: All significant country/product market shares across 25 countries and 114 single product markets provided. |
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Company Sales Turnover: Estimated percent contribution to sales turnover by product and region provided (in retail and foodservice buy-in prices). |
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Major Brands: Listed by key subsidiary, country and product. |
“You see what you get before you order!”  |
